Invent Next Lay's Potato Chip Flavor For $1 Million

. . 150 comments:

TV Commercial Spot from MagicBullet Media, Inc. on Vimeo.

Power up those taste buds — a nationwide search for the next great Lay's potato chip flavor is officially underway.  Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, kicked off  its "Do Us A Flavor" contest that invites fans to submit their potato chip flavor ideas for the chance to win $1 million in grand prize money or one percent of their flavor's 2013 net sales (whichever is higher). 


"We've created some really great potato chip flavors over the years, but this time around we're asking our consumers to weigh in and share their ideas for what comes next," said Ram Krishnan, vice president of marketing, Frito-Lay North America. "With a mix of traditions, cultures and backgrounds, we know our fans have what it takes to come up with a truly winning flavor that will be a delicious treat for fans all across the country. We can't wait to see what fans come up with and all the creative submissions." 


Eva Longoria and celebrity chef Michael Symon will be part of a judging panel made up of chefs, foodies and flavor experts who will narrow down the contest submissions to three finalist flavors.  In addition, the two will appear in national television and online advertising, as well as a retail marketing campaign to support the contest.  Longoria, an award-winning actress, best-selling cookbook author, philanthropist, is the owner of Beso, one of the hottest eateries in Los Angeles and Las Vegas known for its eclectic menu of colorful and tasty dishes from around the world. Originally from Cleveland, Symon is the current co-host of the ABC daytime talk show "The Chew" and appears on the Food Network's "Iron Chef America" and Cooking Channel's "Symon's Suppers." 


"To me, the best part about the contest is that you don't have to be a foodie, chef or flavor expert to enter," explained Eva Longoria. "You just have to trust your taste buds.  If you're passionate about a flavor, likely there are others who agree." 


"I am constantly impressed with the range of flavor combinations possible in the culinary world, which presents an exciting variety of options for the next great potato chip," said Chef Michael Symon. "I'm confident America has what it takes to create a delicious new potato chip flavor. The tough part will be reviewing the many creative ideas and selecting our top three."


July 20 through October 6, 2012, fans can submit their flavor suggestions on the Lay's Facebook page or by using their cell phone to text FLAVOR to CHIPS (24477).  To submit a suggestion, fans will be asked to provide their name, flavor name, up to three possible ingredients and a 140-character description or inspiration for their flavor. 


Visitors to the Lay's "Do Us A Flavor" Page can interact on Facebook in deeper, more social ways. Exclusively for the contest, consumers can select their favorite flavors by clicking an "I'd Eat That" button (rather than the Facebook Like button), and they can share their voting activity back to the Facebook community, providing consumers with a fun opportunity to interact with their friends and other contestants in head-to-head "flavor showdowns." In addition, consumers in need of additional inspiration can use Chef Michael Symon's "Flavorizer" app, which scans the individual's Facebook timeline to recommend ingredients most unique to him or her.  


Three finalist flavors will be fully developed by Frito-Lay's culinary experts and unveiled in early 2013. Then, it will be up to fans to vote for the finalist flavor they love most with the winning flavor being revealed in May 2013. The two runner-up finalists will each win $50,000 in prize money, with the grand prize winner taking home $1 million or one percent of the 2013 net sales of the winning flavor (whichever is higher). More details and official contest rules are available at www.facebook.com/lays.



SOURCE Frito-Lay

150 comments:

  1. I already invented the Lays Stackers chips.

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    Replies
    1. Alfred Schrader

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    2. macadameon nut

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    3. Spinach Dip

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    4. garlic and sweet basil, or maranara, or shrimp, my name is steve gillespie, e-mail is gillesbird53@hotmail.com

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    5. Pineapple Habenero! cha-ching!

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    6. White cheddar or cheddar

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    7. Chocolate Potato Chips : ) A little bit of sweet and salty, yum....

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    8. Sweet and salty.

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    9. Johnathan PhillipsAugust 15, 2012 at 2:22 PM

      sour cream nachos

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    10. A zesty exploading of your taste buds with this melting flavor of sesame chicken flavor.

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  2. Replies
    1. Everything Bagel Lays

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  3. Italian Garlic Pizza or Pepperoni Pizza Flavor

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  4. James Alonzo SR Provolone;Fudge or chocolate fruity orange strawberry;duck sauce flavor;Queso cheese flavor yummy

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  5. Cinnamon sugar french toast flavor

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  6. Halapeno punkin

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  7. jerk chicken.....rac.miller@yahoo.com

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  8. Halapeno pumkin

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  9. Pepper jack pimento cheese

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  10. Green Chille...says jerad harper wheatridge colo

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  11. How abotut heavenly salsa with a hint of guava thanks sabine c

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  12. wanda taylor - new flavor - Lime and Cayenne Pepper or Cinnamon and sugar

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  13. pistachio blast, mango fever, pineapple express,guava licious,thanks sabine c

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  14. Nacho Cheese, Gasoline, Oil, Bacon,Chile,Salmon, cocoanut, Chicken

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  15. roasted garlic & cheddar

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  16. Garlic or Italian herb and cheese

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  17. Walnut deluxe thanks sabine c

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  18. A chip that taste like beer...lol sabine c

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  19. Pina colada chip

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  20. Fried mushroom and ranch

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  21. Cucumber onion vinegar

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  22. Chocolate & peanut butter; nutty flavored chip; just plain chocolate; mint chocolate chip; or pistachio.

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  23. Chorizo sausage and white gravy!

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  24. 1.mocha, white chocolate (sweet)
    2.jalapeno, mozzarella, sausage (spicy)
    3.tomato and crumbled bleu cheese <-- this is that cheese that can be sprinkled as crumbs on a salad

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  25. mocha, milk chocalate
    jalapeno, mozzarella, sausage
    tomato, crumble bleu

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  26. Steak and baked potato

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  27. Ranch Lays Potato Chips

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  28. red hot hot sauce

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  29. sheppards pie flavor: onion, cheese. mashed potato, corn, green beans, mushroom soup, garlic.

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  30. horse radish

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  31. Cinnamon sugar french toast flavor

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  32. 1. Ham and chese
    2. Barbaque baked beans
    3. peanut brittle flavor

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  33. 1. Feta cheese and roasted red pepper
    2. Artichoke dip flavor (feta cheese, artichoke, roasted red peppers)
    3.Pepperoni and montery jack cheese
    4. Spinach dip (sour cream and spinach).
    5. Chili pepper and cheese
    6. Blue Cheese and Buffalo chip

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  34. 1. salsa/spicy flavor
    2. vinager n salt
    3. fruit flavor

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  35. I think a chicken rosemary garlic chip

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  36. I think Lays should make a chip flavored like country fried chicken or country ham.

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  37. loretta hawthorneJuly 24, 2012 at 10:02 AM

    vanilla ice cream chip

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  38. ROD
    Chili flavored!

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  39. Fish and chips

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  40. David Pancamo 1. Wasabi Pea 2. Wine and Vinegar 3. Lettuce

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  41. Replies
    1. This belongs to (619)399-9979

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  42. regina plowden
    sour cream &chives
    chicken parmasean
    roasted vegetables&cheddar
    six cheeses
    sweetand sour mango chips

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  43. Lime margarita flavored.....salty and sweet!

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  44. spinich and artichoke with queso

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  45. cotton candy, or peanut butter, or ketchup

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  46. help. . . I've tried to enter a few times now but it wants me to upgrade to something (I don't remember) anyways I tried it and I guess it didn't work. . . is there a number I can call for help?

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  47. corn on the cob

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  48. Pesto red potatoe chips with Garlic and Basil

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  49. Here it is: Lay's Loaded Baked Potato Chips (bacon, butter, sour cream, chives, garlic salt, pepper)

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  50. Movie theater popcorn

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    Replies
    1. Everyone loves popcorn,,this would be good for camping trips or road trips.. Ymmm

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  51. Chicken flavor, pork chop flavor, cheez whiz flavor

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  52. i am going to say this one more tyme...........Jamaican.....JERK>>>>>CHICKEN........contact me @>>>>>>>>rac.miller@yahoo.com......or 561-907-3819.....thank u .....ur's truely Raymond Actavious Miller////

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  53. I would say cajin jumbalaya, or gravy flavor, or breafast burrito. Or maybe chicken fried steak with mashed patatoes, or sweet patatoe lays.
    Thanks Joshua H. Carroll email me at Cottenhill6@yahoo.com

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  54. hawaiian pizza ,mac& cheese with chicken, pork pig feet pork chops or chillings

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  55. mac burger cheeses chip

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  56. nacho cheese flavor, cottage cheese flavor, black pepper,
    Lays nacotta cheese flavor chips!

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  57. French onion dip -Eileen Yandow, Vermont

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  58. Chicken, Bacon and Ranch or Bacon and egg. How about artichoke, avacod and bacon?

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  59. Bologna and cheese, Mac and cheese. Sweet and sour. Pumpkin spice. Chocalte, strawberry, fudge brownie.

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  60. honey ham cheese or jerk or curry flavor inventor: emily hinton

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  61. My suggestion is: Since there was never a fruity flavor chip,
    ORANGE/PINNEAPPLE flavor.

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  62. Chicken ... Chicken BBQ ... Fried chicken ..... Hot wigs

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  63. Roasted garlic and sharp chedder cheese with bacon bites flavor

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  64. Fish and chip with a bag that looks like a news paper

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  65. Fish and chip with a bag that looks like a news paper

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  66. Mild buffalo suace, botanera suace, chamoy suace, what latinos love!!!

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  67. bloody mary with celery flavor

    Spicey version: bloody mary flavor with horseraddish and celery salt flavor

    honey garlic chicken wings

    sweet and baked potatoe chips mixed together

    steak fries chips

    pineapple pepperoni chips

    six layer dip chip IE;sour cream, salsa , cheddar cheese,refried beans,ground beef,lettuce

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  68. german potato salad---vinegar,onion and bacon

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  69. Wait--why are you people giving your ideas away on here? Enter the contest! Don't give away a potentially million dollar idea on the internet!!!!!

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  70. Bacon cheddar pig and cheese what more do you need

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  71. Anonymous July 29,2012

    A healthy potatoe chip - Honey with cinnamon no salt and cooked in healthy oil crinkle and not flat

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  72. Leomon Pepper flavored Lays Chips

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  73. Chili cheese flavored Lays Chips.

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  74. anonymous july 30.2012 2:00 pm white cheddar and vinegar flavored

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  75. Lasagna flavored LAY's chips

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  76. spicy dill pickle

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  77. spicy dill pickle

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  78. crispy apple pie

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  79. strawberry milk shake

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  80. bacon marvin paulson marvin.d.paulson@gmail.com

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  81. mustard,
    horseradih,
    taco,
    bean an chease,
    chili

    tae paulson ilovedolfins95@gmail.com

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  82. 57 steak sauce brian paulson

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  83. salty jif peanut butter flovor brian.j.paulson

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  84. Caramel Bacon. Yummmy

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    Replies
    1. Reach me at pleeezzzzeeedontemailme@yahoo.com

      Delete
  85. SALMON CREAM CHEESE LAYS NEW POTATO CHIPS , SOOO VERY GOOD !!

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  86. lays cajun dip chips

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  87. CHILLY CHEESE CHIPS

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  88. Honey garlic or sweet and sour shrimp

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    Replies
    1. Email... alwaysondeck4u@gmail

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  89. Chilly, yellow pepper, or jamming butter Parsley :) #3476931595

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  90. ~Baked Beans and Bourbon~
    Mallasas,Bourbon,Bacon flavor....

    Taste like wavey potato lays dipped in baked beans,yum.

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  91. honey mustard with a spicy kick

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  92. Did someone there have a “Brain-Fart”?
    Honestly!! Has anyone there with any sense thought about this commercial? Most of the flavors that were brought up sounded okay, until the end (The flash mob). Has anyone there attempted to Google the phrase “Cream Pie”? Understandably, there are any different varieties of Cream Pie, such as Boston cream pie, chocolate cream pie, coconut cream pie etc. But when you do not attach the “type” of pie in front of it, the phrase “Cream Pie” brings on another TOTALLY different meaning.
    Now I am not saying that Eva Longoria would not be worth the effort, but you may want to do just the tiniest bit of research on this subject before continuing to air this commercial.

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  93. LAY'S LAY OUT SOMETHING TOTALLY DIFFERENT
    "HALF AND HALF"
    Honey Mustard, Sweet and sour
    Chipotle and Original

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  94. chilli dog flavored lays potato chips

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  95. This one is called " LAY'S SHUFFLE".For can chips only.
    Hamburger flavor on one chip and French fry flavor on the other chip.
    All in the same can. THIS IS A NEW THING FOR 2013...

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  96. cheesey baked potatoes lays chips

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  97. Cheese Burgur flavoring, or most LIKELY FRITO PIE lays POTATOE chips. SALAZARCHRISTOPHER21@yahoo.com

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    Replies
    1. Do the sonic burgur jalapino cheese burgur
      Do the serloin steak flavoring! Baked potatoe sour cream and onion chips!
      Philli cheese steak! Chicago dog!sonic BACON CHEDDER TOASTER SANDWICH
      WITH BBQ SAUCE PICKLES LETTUS TOMATOE CHEESE PATTIE AND ONION RING
      LAYS's choice? Salazarchristopher21@yahoo.com

      Delete
  98. LAYS!! SWEET POTATO CHIPS
    You can't eat just one... Just #1 ;-)

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  99. Spicy Lasagna with a hint of Ranch

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  100. All i can say is if you want rh most amazing flavor to hit the stores this is it ...the flavor is mind blowing and will leave you dazzeled with the taste....sesame chicken flavor with a kick take a bite that you cant quit. Greg morris

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  101. PAT ELLIOTT &amp;ROBERTA NICHOLSAugust 26, 2012 at 4:07 PM

    HORSERADISH DILL SOURCREAM AUGUST 26 2012

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  102. sweet and sour chips

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  103. Teriyaki flavored email ~ downeyelk@yahoo.com

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  104. Zesty Italian Pesto is the perfect flavor

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  105. lemonade and blackberry good delicious taste of fresh blackberries and cool lemonade feels like spring Roslynhatter@yahoo.com

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  106. February 12, 2013 Article Update: Lay's Potato Chips Chooses Three New Flavor Finalists:

    http://news.brevardtimes.com/2013/02/lays-potato-chips-introduces-three-new.html

    ReplyDelete