Sunday, July 22, 2012

Invent Next Lay's Potato Chip Flavor For $1 Million


TV Commercial Spot from MagicBullet Media, Inc. on Vimeo.

Power up those taste buds — a nationwide search for the next great Lay's potato chip flavor is officially underway.  Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, kicked off  its "Do Us A Flavor" contest that invites fans to submit their potato chip flavor ideas for the chance to win $1 million in grand prize money or one percent of their flavor's 2013 net sales (whichever is higher). 


"We've created some really great potato chip flavors over the years, but this time around we're asking our consumers to weigh in and share their ideas for what comes next," said Ram Krishnan, vice president of marketing, Frito-Lay North America. "With a mix of traditions, cultures and backgrounds, we know our fans have what it takes to come up with a truly winning flavor that will be a delicious treat for fans all across the country. We can't wait to see what fans come up with and all the creative submissions." 


Eva Longoria and celebrity chef Michael Symon will be part of a judging panel made up of chefs, foodies and flavor experts who will narrow down the contest submissions to three finalist flavors.  In addition, the two will appear in national television and online advertising, as well as a retail marketing campaign to support the contest.  Longoria, an award-winning actress, best-selling cookbook author, philanthropist, is the owner of Beso, one of the hottest eateries in Los Angeles and Las Vegas known for its eclectic menu of colorful and tasty dishes from around the world. Originally from Cleveland, Symon is the current co-host of the ABC daytime talk show "The Chew" and appears on the Food Network's "Iron Chef America" and Cooking Channel's "Symon's Suppers." 


"To me, the best part about the contest is that you don't have to be a foodie, chef or flavor expert to enter," explained Eva Longoria. "You just have to trust your taste buds.  If you're passionate about a flavor, likely there are others who agree." 


"I am constantly impressed with the range of flavor combinations possible in the culinary world, which presents an exciting variety of options for the next great potato chip," said Chef Michael Symon. "I'm confident America has what it takes to create a delicious new potato chip flavor. The tough part will be reviewing the many creative ideas and selecting our top three."


July 20 through October 6, 2012, fans can submit their flavor suggestions on the Lay's Facebook page or by using their cell phone to text FLAVOR to CHIPS (24477).  To submit a suggestion, fans will be asked to provide their name, flavor name, up to three possible ingredients and a 140-character description or inspiration for their flavor. 


Visitors to the Lay's "Do Us A Flavor" Page can interact on Facebook in deeper, more social ways. Exclusively for the contest, consumers can select their favorite flavors by clicking an "I'd Eat That" button (rather than the Facebook Like button), and they can share their voting activity back to the Facebook community, providing consumers with a fun opportunity to interact with their friends and other contestants in head-to-head "flavor showdowns." In addition, consumers in need of additional inspiration can use Chef Michael Symon's "Flavorizer" app, which scans the individual's Facebook timeline to recommend ingredients most unique to him or her.  


Three finalist flavors will be fully developed by Frito-Lay's culinary experts and unveiled in early 2013. Then, it will be up to fans to vote for the finalist flavor they love most with the winning flavor being revealed in May 2013. The two runner-up finalists will each win $50,000 in prize money, with the grand prize winner taking home $1 million or one percent of the 2013 net sales of the winning flavor (whichever is higher). More details and official contest rules are available at www.facebook.com/lays.



SOURCE Frito-Lay

150 comments:

Anonymous said...

I already invented the Lays Stackers chips.

Anonymous said...

Alfred Schrader

Anonymous said...

macadameon nut

James Alonzi said...

Slim jim beef jerky flavor

Anonymous said...

Italian Garlic Pizza or Pepperoni Pizza Flavor

Anonymous said...

James Alonzo SR Provolone;Fudge or chocolate fruity orange strawberry;duck sauce flavor;Queso cheese flavor yummy

James Alonzi said...

Cinnamon sugar french toast flavor

Anonymous said...

Halapeno punkin

Joshua davis said...

Pulled pork

Anonymous said...

jerk chicken.....[email protected]

Anonymous said...

Halapeno pumkin

Anonymous said...

Deer jerky

Anonymous said...

Texas pete

Anonymous said...

Pepper jack pimento cheese

Anonymous said...

Steak flavored

Anonymous said...

Seafood gumbo

FIYERED FIYERED said...

PIZZA

Anonymous said...

Shrimp

Anonymous said...

Spinach Dip

Jerad Harper said...

Green Chille...says jerad harper wheatridge colo

Anonymous said...

How abotut heavenly salsa with a hint of guava thanks sabine c

Wanda Taylor said...

wanda taylor - new flavor - Lime and Cayenne Pepper or Cinnamon and sugar

Anonymous said...

pistachio blast, mango fever, pineapple express,guava licious,thanks sabine c

Austin B. said...

Nacho Cheese, Gasoline, Oil, Bacon,Chile,Salmon, cocoanut, Chicken

Nancy Ridenour said...

roasted garlic & cheddar

Valerie Reyome said...

Garlic or Italian herb and cheese

Anonymous said...

Walnut deluxe thanks sabine c

Anonymous said...

A chip that taste like beer...lol sabine c

Anonymous said...

Pina colada chip

Anonymous said...

Fried mushroom and ranch

Anonymous said...

Chicken fajita

Anonymous said...

Cucumber onion vinegar

Anonymous said...

Au jus

Gigi said...

Chocolate & peanut butter; nutty flavored chip; just plain chocolate; mint chocolate chip; or pistachio.

Anonymous said...

Chorizo sausage and white gravy!

carrie liddell said...

Barbeque chicken pizza flavor

carrie liddell said...

Philly stake and cheese flavor

Nyisha Battle said...

Peanut butter and jelly

Anonymous said...

Pizza

Emilie Perez said...

1.mocha, white chocolate (sweet)
2.jalapeno, mozzarella, sausage (spicy)
3.tomato and crumbled bleu cheese <-- this is that cheese that can be sprinkled as crumbs on a salad

Ivan Cervantes said...

A1 steak sause

Emilie P. said...

mocha, milk chocalate
jalapeno, mozzarella, sausage
tomato, crumble bleu

john Giddens said...

Steak and baked potato

stephana rogers said...

Ranch Lays Potato Chips

Anonymous said...

Beer flavored

Sheila miner said...

red hot hot sauce

Drumafree said...

seasoning salt

tracy said...

sheppards pie flavor: onion, cheese. mashed potato, corn, green beans, mushroom soup, garlic.

susan mcburnett said...

horse radish

James Alonzi said...

Cinnamon sugar french toast flavor

Jennifer Nittoli said...

Roast red pepper and parmesan :)

Bridget R said...

1. Ham and chese
2. Barbaque baked beans
3. peanut brittle flavor

Jennifer Nittoli said...

1. Feta cheese and roasted red pepper
2. Artichoke dip flavor (feta cheese, artichoke, roasted red peppers)
3.Pepperoni and montery jack cheese
4. Spinach dip (sour cream and spinach).
5. Chili pepper and cheese
6. Blue Cheese and Buffalo chip

jessica z said...

1. salsa/spicy flavor
2. vinager n salt
3. fruit flavor

m sadler said...

I think a chicken rosemary garlic chip

Rose Scott said...

I think Lays should make a chip flavored like country fried chicken or country ham.

loretta hawthorne said...

vanilla ice cream chip

Rod Tallman said...

ROD
Chili flavored!

Jessica tyler said...

Fish and chips

Anonymous said...

David Pancamo 1. Wasabi Pea 2. Wine and Vinegar 3. Lettuce

Anonymous said...

Salsa flavored

Anonymous said...

regina plowden
sour cream &chives
chicken parmasean
roasted vegetables&cheddar
six cheeses
sweetand sour mango chips

Anonymous said...

Zesty salsa

tishk29 said...

Barbecue hot sauce lays

aluminousflow said...

Lime margarita flavored.....salty and sweet!

Lashawnda Luckett said...

Garlic ranch and spicy dill pickle

Anonymous said...

spinich and artichoke with queso

carly moore said...

cotton candy, or peanut butter, or ketchup

Anonymous said...

help. . . I've tried to enter a few times now but it wants me to upgrade to something (I don't remember) anyways I tried it and I guess it didn't work. . . is there a number I can call for help?

Anonymous said...

corn on the cob

Anonymous said...

Pesto red potatoe chips with Garlic and Basil

Anonymous said...

Here it is: Lay's Loaded Baked Potato Chips (bacon, butter, sour cream, chives, garlic salt, pepper)

Anonymous said...

Movie theater popcorn

Anonymous said...

Everyone loves popcorn,,this would be good for camping trips or road trips.. Ymmm

Anonymous said...

Chicken flavor, pork chop flavor, cheez whiz flavor

Anonymous said...

i am going to say this one more tyme...........Jamaican.....JERK>>>>>CHICKEN........contact me @>>>>>>>>[email protected].....or 561-907-3819.....thank u .....ur's truely Raymond Actavious Miller////

Anonymous said...

I would say cajin jumbalaya, or gravy flavor, or breafast burrito. Or maybe chicken fried steak with mashed patatoes, or sweet patatoe lays.
Thanks Joshua H. Carroll email me at [email protected]

Anonymous said...

hawaiian pizza ,mac& cheese with chicken, pork pig feet pork chops or chillings

Anonymous said...

mac burger cheeses chip

Anonymous said...

nacho cheese flavor, cottage cheese flavor, black pepper,
Lays nacotta cheese flavor chips!

Pamela said...

Sweet potatoes

shaboo said...

French onion dip -Eileen Yandow, Vermont

Cindy Brumley said...

Chicken, Bacon and Ranch or Bacon and egg. How about artichoke, avacod and bacon?

Cindy Brumley said...

Bologna and cheese, Mac and cheese. Sweet and sour. Pumpkin spice. Chocalte, strawberry, fudge brownie.

jiggy187 said...

honey ham cheese or jerk or curry flavor inventor: emily hinton

Anonymous said...

My suggestion is: Since there was never a fruity flavor chip,
ORANGE/PINNEAPPLE flavor.

Betsy Dubois said...

Chicken ... Chicken BBQ ... Fried chicken ..... Hot wigs

Daphane thomas said...

Roasted garlic and sharp chedder cheese with bacon bites flavor

T grim said...

Fish and chip with a bag that looks like a news paper

Anonymous said...

This belongs to (619)399-9979

T grim said...

Fish and chip with a bag that looks like a news paper

Kristina Joy Riccoboni said...

Barbecue chicken pizza slice

Anonymous said...

garlic and sweet basil, or maranara, or shrimp, my name is steve gillespie, e-mail is [email protected]

Trish Nichols said...

Pineapple Habenero! cha-ching!

thug mexikn said...

Mild buffalo suace, botanera suace, chamoy suace, what latinos love!!!

Anonymous said...

bloody mary with celery flavor

Spicey version: bloody mary flavor with horseraddish and celery salt flavor

honey garlic chicken wings

sweet and baked potatoe chips mixed together

steak fries chips

pineapple pepperoni chips

six layer dip chip IE;sour cream, salsa , cheddar cheese,refried beans,ground beef,lettuce

john s said...

german potato salad---vinegar,onion and bacon

Anonymous said...

Wait--why are you people giving your ideas away on here? Enter the contest! Don't give away a potentially million dollar idea on the internet!!!!!

Anonymous said...

Bacon cheddar pig and cheese what more do you need

Anonymous said...

Anonymous July 29,2012

A healthy potatoe chip - Honey with cinnamon no salt and cooked in healthy oil crinkle and not flat

Anonymous said...

Leomon Pepper flavored Lays Chips

Anonymous said...

Chili cheese flavored Lays Chips.

Anonymous said...

anonymous july 30.2012 2:00 pm white cheddar and vinegar flavored

abby lynn kieca said...

White cheddar or cheddar

earline shorter said...

Everything Bagel Lays

Anonymous said...

Lasagna flavored LAY's chips

Anonymous said...

spicy dill pickle

Anonymous said...

popcorn chedder

Anonymous said...

apple crips pie

Anonymous said...

chicken fried rice

Anonymous said...

spicy dill pickle

Anonymous said...

cheddar popcorn

Anonymous said...

crispy apple pie

Anonymous said...

strawberry milk shake

Anonymous said...

bacon marvin paulson [email protected]

Anonymous said...

mustard,
horseradih,
taco,
bean an chease,
chili

tae paulson [email protected]

Anonymous said...

57 steak sauce brian paulson

Anonymous said...

salty jif peanut butter flovor brian.j.paulson

Jessica Bronson. said...

Caramel Bacon. Yummmy

jessica Bronson said...

Reach me at [email protected]

Anonymous said...

Chocolate Potato Chips : ) A little bit of sweet and salty, yum....

Anonymous said...

SALMON CREAM CHEESE LAYS NEW POTATO CHIPS , SOOO VERY GOOD !!

Anonymous said...

lays cajun dip chips

Anonymous said...

CHILLY CHEESE CHIPS

tmac said...

Honey garlic or sweet and sour shrimp

Anonymous said...

Email... alwaysondeck4u@gmail

Shirley Anglin said...

Sweet and salty.

Anonymous said...

Chilly, yellow pepper, or jamming butter Parsley :) #3476931595

Anonymous said...

sweet potato

Johnathan Phillips said...

sour cream nachos

Anonymous said...

~Baked Beans and Bourbon~
Mallasas,Bourbon,Bacon flavor....

Taste like wavey potato lays dipped in baked beans,yum.

Anonymous said...

honey mustard with a spicy kick

Anonymous said...

Did someone there have a “Brain-Fart”?
Honestly!! Has anyone there with any sense thought about this commercial? Most of the flavors that were brought up sounded okay, until the end (The flash mob). Has anyone there attempted to Google the phrase “Cream Pie”? Understandably, there are any different varieties of Cream Pie, such as Boston cream pie, chocolate cream pie, coconut cream pie etc. But when you do not attach the “type” of pie in front of it, the phrase “Cream Pie” brings on another TOTALLY different meaning.
Now I am not saying that Eva Longoria would not be worth the effort, but you may want to do just the tiniest bit of research on this subject before continuing to air this commercial.

Howard T McDowell said...

LAY'S LAY OUT SOMETHING TOTALLY DIFFERENT
"HALF AND HALF"
Honey Mustard, Sweet and sour
Chipotle and Original

lykesha tye said...

chilli dog flavored lays potato chips

Howard T McDowell said...

This one is called " LAY'S SHUFFLE".For can chips only.
Hamburger flavor on one chip and French fry flavor on the other chip.
All in the same can. THIS IS A NEW THING FOR 2013...

Anonymous said...

cheesey baked potatoes lays chips

Anonymous said...

Cheese Burgur flavoring, or most LIKELY FRITO PIE lays POTATOE chips. [email protected]

Derek Woods said...

LAYS!! SWEET POTATO CHIPS
You can't eat just one... Just #1 ;-)

Anonymous said...

Do the sonic burgur jalapino cheese burgur
Do the serloin steak flavoring! Baked potatoe sour cream and onion chips!
Philli cheese steak! Chicago dog!sonic BACON CHEDDER TOASTER SANDWICH
WITH BBQ SAUCE PICKLES LETTUS TOMATOE CHEESE PATTIE AND ONION RING
LAYS's choice? [email protected]

Anonymous said...

Spicy Lasagna with a hint of Ranch

greg morris said...

A zesty exploading of your taste buds with this melting flavor of sesame chicken flavor.

greg morris said...

All i can say is if you want rh most amazing flavor to hit the stores this is it ...the flavor is mind blowing and will leave you dazzeled with the taste....sesame chicken flavor with a kick take a bite that you cant quit. Greg morris

PAT ELLIOTT &ROBERTA NICHOLS said...

HORSERADISH DILL SOURCREAM AUGUST 26 2012

Anonymous said...

sweet and sour chips

Anonymous said...

Teriyaki flavored email ~ [email protected]

Anonymous said...

Zesty Italian Pesto is the perfect flavor

Roslyn Hatter said...

lemonade and blackberry good delicious taste of fresh blackberries and cool lemonade feels like spring [email protected]

Anonymous said...

Rat jizz

Brevard Times said...

February 12, 2013 Article Update: Lay's Potato Chips Chooses Three New Flavor Finalists:

http://news.brevardtimes.com/2013/02/lays-potato-chips-introduces-three-new.html


FOLLOW BREVARD TIMES FOR LATEST UPDATES: