The Johnson & Johnson Family of Consumer Companies today announced the launch of www.SafetyandCareCommitment.com
an initiative to help consumers better understand all the measures we
take to make our beauty and baby care products as safe as can be.
"There's a public discussion underway about the ingredients in beauty
care products, and we think it's important to be part of that," said Susan Nettesheim,
Vice President of Product Stewardship & Toxicology for Johnson
& Johnson Consumer Companies, Inc. "Consumers today expect more
information and greater transparency than ever before and we're always
listening to the people who use our products. On this site, we'll do
our best to explain how we make the choices we make, and to show how our
plans incorporate consumers' feedback. We want all consumers to see
for themselves how and why every one of our products can be used with
peace of mind."
SafetyandCareCommitment.com includes information about how
ingredients are selected and evaluated, and provides details on our gold
standard safety assurance process. The site will evolve and be updated
to incorporate consumer feedback, the latest science, new regulations
and new information about our policies. The site contains information
about our approach to research, the extra care we put into the
development of products for babies and toddlers, and our commitment to
sustainability.
Visitors to the site will also find information about some of the
topics they've been reading about in the news, like the role of
preservatives and fragrances. The site shares the Johnson & Johnson
Family of Consumer Companies' future plans for a number of ingredients
that have been in the public eye. "We've decided to phase-out or reduce
certain ingredients that are safe by scientific standards and
considered safe by key regulators around the world including the EU, the
U.S. and China. We're doing this
because we're listening to the people who rely on our products, and if
they have concerns, we're committed to addressing them, as long as we
can do so safely and effectively. We want to be sure people have peace
of mind bringing our products into their homes and caring for themselves
and their families. Nothing is more important to us," said Nettesheim.
At the site, visitors will hear and see scientists discuss the
five-level safety process that we use, and the principles that guide our
approach to safety for every one of our brands worldwide. Brands like
JOHNSON'S® Baby, NEUTROGENA®, AVEENO®, RoC® and CLEAN & CLEAR® are
part of people's daily routines, and important to how they care for
themselves and their families. This website is a place they can go to
learn more about what goes into making sure the products they use every
day are safe and effective.
"People already know that our products and ingredients meet or exceed
government regulatory standards. They want to know more," said
Nettesheim. "This site provides moms, families and all consumers a way
to hear directly from us about the art and science of ingredient
selection and product formulation." She adds, "We want to share our
policies and plans in a forum that is designed to help consumers better
understand what we do to ensure that the products they choose are as
safe as can be."
SOURCE Johnson & Johnson Family of Consumer Companies
SOURCE Johnson & Johnson Family of Consumer Companies
