Netflix, Inc. today announced the availability of "Just for Kids" on Xbox 360®, further expanding the availability of the section popular with kids and their parents.
Netflix "Just for Kids" makes it easier and more fun for kids and families to browse and instantly watch a large selection of kid-friendly TV shows and movies. Since introducing the section in August 2011, Netflix members have watched more than two billion hours of kids' titles.
Now members who enjoy Netflix on Xbox 360 can select "Just for Kids" to enter an experience designed for children 12 and under. Kids can click and instantly watch their favorite characters, including many they will instantly recognize from their favorite shows and movies.
In addition to the character-based selection, "Just for Kids" displays rows of TV shows and movies organized by easy-to-understand genres such as superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of the plot of each title. Unique Netflix technology provides each member with a personalized "Just for Kids" experience based on taste and favorites.
"As a parent of two, I can feel comfortable letting my kids browse and watch titles in the 'Just for Kids' section on our Xbox 360," said David Watson, director of product innovation at Netflix. As always, there are never any commercials displayed on Netflix and independent ratings and reviews from Common Sense Media were used to make the selections. Common Sense Media is a nonprofit that provides independent, trustworthy ratings, reviews, and information to help parents make great media choices.
"We believe that we can make all the entertainment you love even more amazing with Xbox. Using voice and gesture control with Kinect to explore 'Just for Kids' makes Netflix on Xbox 360 more personal and engaging for all audiences," said Ross Honey, general manager, Xbox LIVE Entertainment & Advertising at Microsoft.
In addition to Xbox 360, Netflix "Just for Kids" is available on PCs and Macs, Nintendo Wii, PlayStation 3, Apple TV and certain Smart TVs, Blu-ray players and streaming media players. Other devices including tablets are scheduled to follow this year.