Earlier this year, millions watched as the popular novel, The Hunger Games, became a global phenomenon from Lionsgate.
In anticipation of The Hunger Games DVD and Blu-ray release on Saturday, August 18, Toys"R"Us® and Target stores across the country are preparing for for fans of the first movie based on the popular trilogy to find the latest products inspired by The Hunger Games.
Target will offer “The Hunger Games,” a special collection of keepsakes and an exclusive three-disc version of the film with never-before-seen video from the movie set. These premium items range from $349 to $999 – Target’s first-ever licensed product offering at this price point – and will be introduced one per day beginning on August 18 to coincide with the DVD release.
The keepsakes, available in very limited quantities exclusively on Target.com, include: 14-carat gold replicas of heroine Katniss Everdeen’s famed Mockingjay pin (the story’s symbol of rebellion), with 100 available at $999 each; leather replicas of Katniss’ hunting jacket, with 100 available at $349 each; and “The Hunger Games” lithographs autographed by 10 top cast members including Jennifer Lawrence, Liam Hemsworth and Josh Hutcherson, with 100 available for $699 each.
“‘The Hunger Games’ franchise has truly captivated the nation. We’re proud to be part of this pop culture phenomenon and want to deepen Target guests’ engagement with the series through exciting product offerings and bonus video content,” said John Butcher, vice president of entertainment, Target. “Target is known for providing must-have merchandise at an unbeatable value, but we wanted to surprise our guests by taking it up a notch for ‘The Hunger Games’ and unveiling a prestige collection for devoted fans.”
Target’s deluxe edition of “The Hunger Games” for DVD and Blu-ray features a collectible case and 45 minutes of exclusive content, including personal video diaries filmed by seven of the movie’s key Tributes and interviews with the cast about the experience. The special DVD ($20.99) and Blu-ray ($25.99) are available for preorder now at Target.com.
“We’re delighted to partner with Target on this innovative and integrated campaign that offers their guests unique merchandise and video content,” said Lionsgate executive vice president and general manager of Home Entertainment Ron Schwartz. “These collectibles and bonus footage immerse fans in the world of ‘The Hunger Games’ and will help them celebrate ‘The Hunger Games’’ status as a unique and memorable event.”
Target is also offering an extensive assortment of additional merchandise inspired by “The Hunger Games” – from backpacks and lunch boxes for the back-to-school season to jewelry, pillow cases and life-size cardboard cut-outs of movie characters Katniss, Peeta and Gale. The merchandise is available at Target stores and Target.com, ranging price from $6.99 to $37.99.
Toys 'R' Us
Fans from coast-to-coast are counting down to 12:01am on Saturday, August 18 when The Hunger Games becomes available on DVD and Blu-ray. To help everyone across the country bring home the first film based on the blockbuster book series, nearly 100 Toys"R"Us stores in the U.S. will open their doors shortly before midnight, allowing customers to be among the first to purchase The Hunger Games.
To mark the official release of The Hunger Games on DVD and Blu-ray, Toys"R"Us Times Square will host a special appearance by Amandla Stenberg, who played fan-favorite "Rue" in the film, on Saturday, August 18 at 10 am. Named for the Zulu word for power, the 14-year-old actress has modeled for Disney and has appeared in numerous national commercials. Recently appointed as the new child ambassador to No Kid Hungry, Share Our Strength, Amandla will visit The World's Greatest Toy Store® to meet with and sign autographs.