Today, Starbucks Coffee Company (NASDAQ:SBUX) is changing the way
consumers enjoy coffee at home with the debut of its new premium
single cup machine, Verismo™ System by Starbucks, available now
on Verismo.com.
The revolutionary new Verismo™ System is the
first at-home single cup solution to deliver perfectly crafted
Starbucks® Caffé Lattes, espresso, and brewed coffee,
consistently and conveniently, all from one machine.
“For more
than 41 years, we have been committed to bringing exceptional
coffee and espresso beverages to our customers,” says Howard Schultz,
Starbucks chairman, president and ceo. “We are applying that
passion and commitment, once again, to the fastest growing
segment of the coffee market, the multi-billion-dollar premium
single cup segment, with the introduction of a breakthrough
at-home Starbucks® coffee experience that is second to none. What
we are bringing to market today has been impossible until now.”
Verismo™ System combines Starbucks-sourced 100 percent arabica
coffee – the same coffee served in Starbucks cafes – with
Swiss-engineered high-pressure technology to ensure Starbucks-quality
beverages every time. Add to that, Starbucks expert drink recipes
and natural milk pods made from dairy and the result is an
at-home coffee experience that meets the high expectations of
Starbucks customers.
“Starbucks is passionate about coffee and
passionate about innovation,” says Jeff Hansberry, Starbucks
president, Channel Development. “We are entering a highly dynamic
and burgeoning market at a premium position, and we will win on
quality and technology.”
Verismo™ System is currently available
only at Verismo.com. The Verismo™ System will be available at
select high-end specialty retailers and participating Starbucks
retail stores in the U.S., Canada, and select international
markets starting in early October.
The machine comes in an
assortment of colors, including silver, black, burgundy, and
champagne, and is available in two design options, the 580 base
model and the V·585, which offers additional features, including
LED display and temperature control, for $199 and $399, respectively. In
addition, customers can purchase Starbucks signature Espresso
Roast pods, a selection of Brewed coffee pods, including
top-sellers from Starbucks Roast Spectrum (Blonde, Medium, and
Dark), and real milk pods wherever Verismo™ machines are sold.
“The
size of the premium single cup market is approximately $8 billion
globally, having grown more than 143 percent over last year in the
U.S. alone,” says Hansberry. “With more than one out of three
brewers sold last year being a single cup machine, this is more
than a trend.* Customers want convenience when it comes to making
coffee, but they don’t want to compromise quality and
flexibility, including the ability to craft both espresso
beverages and brewed coffee from one machine, and that’s what the
Verismo™ System delivers.”
For further information, please visit www.verismo.com.
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