MELBOURNE, Florida -- “Doritos Girl” Ali Landry, who rose to fame 15 years ago by starring in a Doritos Super Bowl ad, reunited with the Doritos brand once again last night when she announced the five finalists for this year’s Doritos Crash the Super Bowl contest.
It was then revealed that a Brevard County, Florida native is amongst the five finalists for this year's Doritos Crash the Super Bowl contest. 31-year-old Joe Taranto, who is originally from Melbourne Beach, Florida, created a Doritos Superbowl ad titled Fetch where a magical dog fetches his owner anything the owner asks.
Selected out of thousands of entrants, Taranto will now compete with the other finalists for the chance to have their ads air during the Super Bowl XLVII broadcast on Feb. 3, 2013 on CBS.
Each of the five finalists win $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the game, where they will tune in to learn for the first time which consumer ads will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience.
Two ads will air — one selected by America's votes and one by the Doritos brand team. The finalist whose ad scores highest on the USA TODAY Ad Meter rankings will be awarded the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster "Transformers" movie franchise, along with a shot at a $1 million bonus. This marks the seventh year in a row consumers have created Super Bowl ads for Doritos, one of the flagship brands from PepsiCo's Frito-Lay division.
Doritos fans can vote each day for their favorite Doritos commercial on the Doritos Crash the Super Bowl-branded app on the Doritos Facebook Page (http://www.facebook.com/DoritosUSA) and/or on the Facebook mobile app from January 4 to January 29.
PHOTO and SOURCE: Doritos