Tuesday, February 12, 2013

Lay's Potato Chips Introduces Three New Flavors

Lay's potato chips introduced three new consumer-inspired potato chip flavors in stores nationwide today.  

Selected and created as finalists of the brand's Lay's "Do Us A Flavor" contest, Lay's Cheesy Garlic Bread, Lay's Chicken & Waffles and Lay's Sriracha flavored potato chips were chosen from nearly 3.8 million fan submissions gathered between July 20 and October 6, 2012.  

The three contestants behind these finalist flavors are now vying for the chance to win $1 million in grand prize money or one percent of their flavor's 2013 net sales (whichever is higher). 

All three finalist flavors are now available for purchase at retail locations nationwide.  From now until May 4, 2013, consumers can vote each day for their favorite finalist flavor on the Lay's Facebook Page, via Twitter using the hashtag #SaveChickenWaffles, #SaveGarlicBread or #SaveSriracha, or via text message by texting "VOTE" to 24477 (CHIPS). The winning flavor will be revealed this May and will remain on store shelves following the completion of the contest. 

About the Finalists

To submit a flavor idea for the "Do Us A Flavor" contest, fans were asked to provide their flavor name, up to three possible ingredients and a description or inspiration for their flavor.  In alphabetical order, the finalists are:
  • Lay's Chicken & Waffles: Christina Abu-Judom, a volunteer coordinator at a Phoenix, Ariz. non-profit.  Her flavor inspiration: Her nephew – who encouraged Christina to enter the contest – and who's favorite dish has always been chicken & waffles. He'll still never let her live down that one time when she stole a bite of waffle from his plate.  
  • Lay's Cheesy Garlic Bread:  Karen Weber-Mendham, a part-time children's librarian and mom of three in Land O'Lakes, Wis.  Her flavor inspiration: Going out for pizza is a treat for Karen and her family; while waiting for the pizza to come to the table, Karen always orders a bowl of cheesy garlic bread for the family to enjoy.  Cutting the bread into equal sized pieces so her children don't quibble, Karen can barely put down the bowl before it's completely snatched up. 
  • Lay's Sriracha: Tyler Raineri , a student at Illinois State University.  His flavor inspiration: Forgoing typical dips, Tyler prefers to coat his chips, and pretty much everything else, in Sriracha.  It was a taste he inherited from his grandmother whose homemade chips were always seasoned with a dab of this red-hot sauce. And it's a tradition he now shares with his housemates at school.

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