Thursday, May 9, 2013

Diagon Alley Coming To Universal Orlando's The Wizarding World of Harry Potter

ORLANDO, Florida -- Universal Orlando Resort and Warner Bros. Entertainment announced the planned addition of Diagon Alley to The Wizarding World of Harry Potter that will span across both Universal Orlando theme parks.  

Scheduled to open in 2014, the new area will bring to life some of the experiences and places found in and around London in the Harry Potter books and films, offering brand-new adventures for Potter fans and theme park guests from around the world.

Diagon Alley and ‘London’ will be located within the Universal Studios Florida theme park, which is adjacent to Universal’s Islands of Adventure theme park, where guests now experience Hogwarts and Hogsmeade.  And – just like in the books and films – guests will be able to travel between ‘London’ and Hogsmeade aboard the Hogwarts Express.

"I'm so pleased that The Wizarding World of Harry Potter has proved so popular to date, and I'm sure that the attention to detail in creating the new Diagon Alley area will make this an even better experience," said J.K. Rowling.

Work on the new area is already underway.  When complete, it will feature shops, a restaurant and an innovative, marquee attraction based on Gringotts bank – all directly inspired by the fiction and films.

To bring Diagon Alley and ‘London’ to life, Universal’s creative team is working closely with Warner Bros. and the production design team from the Harry Potter films – just as it did for Hogwarts and Hogsmeade.

“Our vision is to create two amazing theme park experiences that combine into one, complete, magical journey,” said Alice Norsworthy, executive vice president, marketing and sales for Universal Orlando Resort.

The Wizarding World of Harry Potter – Hogsmeade opened at Universal’s Islands of Adventure in June 2010 as a fully immersive Harry Potter themed environment - bringing to life the bestselling books by J.K. Rowling and the blockbuster feature films from Warner Bros.  Since that time, it has become a global phenomenon, entertaining millions of people from around the world.

Visitors to The Wizarding World of Harry Potter are swept into the adventures of Harry Potter.  They can tour Hogwarts castle, shop in Hogsmeade and dine at the Three Broomsticks.  They can soar above Hogwarts with Harry, be chosen by a wand at Ollivanders, sample Butterbeer and much more.

IMAGE: Artist Rending of  Diagon Alley. Credit: Universal Orlando