Following an annual tradition of releasing superhero movies the same weekend as Free Comic Book Day*, Iron Man 3 begins playing in U.S. theaters beginning Friday, May 3, 2013 in standard, Digital 3D, and IMAX 3D formats. Last year, it was The Avengers released the same weekend as Free Comic Book Day.
Marvel's Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?
The film stars Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley.
IMAX reported that Iron Man 3 grossed an estimated $1.54 million in IMAX® theatres in China during its first day on Wednesday. Iron Man 3's strong first day in IMAX theatres in China also follows its record-breaking IMAX openings last weekend in Brazil, Taiwan, the Philippines, the Netherlands and many other territories. The film opened to $7.2 million in 113 IMAX theatres internationally and grossed a stunning $198.4 million overall, finishing No. 1 in all 42 territories in which it premiered.
"Hats off to Marvel and the Iron Man 3 filmmaking team for creating such a globally appealing film that fans are clearly seeking out in the IMAX format, given our strong percentage of the overall box office," said Greg Foster, Chairman and President of IMAX Entertainment. "We can't wait to see it premiere in North America this weekend."
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*Free Comic Book Day is the first Saturday in May. In 2013, Free Comic Book Day falls on Saturday, May 4, 2013.
Watch the Iron Man 3 Movie Trailer: