Friday, November 28, 2014

Disney's 'Frozen' Dethrones Barbie As 2014 Top Toy

Disney 'Frozen' characters Elsa and Anna.  Credit: Disney

Barbie had a good run as number one, but there is a new queen in town according to the National Retail Federation’s latest Holiday Top Toys Survey. 

The survey found one in five parents (20%) this holiday season plan to buy Disney’s Frozen merchandise for the little girls in their life, beating out the top reigning Barbie (16.8%) for the first time in the survey’s 11-year history. LEGO toys are number one again for boys this year (14.2%).

“Parents will not have to go far to find good deals on the toys their children have put at the top of their lists,” said NRF President and CEO Matthew Shay. “Retailers have spent weeks preparing for the holiday rush to make sure that the season’s hottest toys are both easy to find in stores and online, and competitively priced.”

According to NRF’s 2014 holiday consumer survey, 42 percent of shoppers plan to buy toys as gifts this holiday season. For girls, dolls hold the top spots at two (Barbie), three (generic), four (Monster High Dolls) and five (American Girl), while boys have made it clear they still want cars and trucks (#2).

Boys and girls alike have requested tablets/Apple iPads from mom and dad this holiday season (girls #7 and boys #10). Other familiar items will be awaiting children, including My Little Pony (#8 for girls) and Hot Wheels and Xbox One (#5 and #6 for boys.)

“Barbie has been the top girls’ toy for over a decade, but it is no surprise that Disney’s Frozen has taken the top seat as children have had it on the mind as far back as Halloween,” said Prosper’s Consumer Insights Director Pam Goodfellow.

2014 Top Toys for Boys
  1. LEGO
  2. Cars & Trucks
  3. Teenage Mutant Ninja Turtles
  4. Video Games
  5. Hot Wheels
  6. Xbox One
  7. PlayStation 4
  8. Transformers
  9. Remote Controlled Vehicles
  10. Marvel Action Figures (T)/Tablet/Apple iPad(T)
2014 Top Toys for Girls
  1. Disney Frozen
  2. Barbie
  3. Dolls (generic)
  4. Monster High Dolls
  5. American Girl
  6. LEGO
  7. Tablet/Apple iPad
  8. My Little Pony
  9. Disney Doc McStuffins
  10. Apparel