Tuesday, November 25, 2014

Google Tweaks Search Results To Help Black Friday Shoppers

Google announced on Sunday that it will provide more information about specific products in its search results for shoppers researching products from tablets and smartphones this Black Friday weekend.

"It used to be that heading out to stores on Black Friday -- one of the biggest holiday shopping days of the season -- was the best way to find great deals.  Now, we may be carrying the best tool for finding deals in our pockets," the tech giant wrote on its blog.

"This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping."

Product pricing and comparison online has become more important than ever for savvy shoppers as the holiday shopping season evolves from a one big sale day at brick and mortar stores on Black Friday to a more stretched out holiday sale season via the internet.  In fact, some retail analysts are predicting that the best deals this year will occur before Black Friday.

“Consumers will be able to get the best deals this year if they shop online on Thanksgiving Day,” said Brad Rencher, senior vice president, Digital Marketing at Adobe. “Smartphones and tablets continue to drive more and more sales online, which will lead to new sales records on Thanksgiving Day, Black Friday and Cyber Monday. With over 30 cents on the dollar spent via mobile devices, Thanksgiving Day will surpass Black Friday as the most mobile shopping day ever recorded.”

Google's new search result features will include were more detailed product information, where to buy it, store  availability, customer reviews, and product images that can be rotated 360 degrees.  Here is an example provided by Google:


Study: Many 2014 Black Friday Deals Same As Last Year

Analysts: Hottest Online Deals Are Before Black Friday