For the past 13 years, 7-Eleven has celebrated its birthday by giving away millions of free small Slurpee drinks on 7-Eleven Day, or July 11. To celebrate 7-Eleven's 88th birthday, participating stores will serve the free frozen drinks from 11 a.m. to 7 p.m. local standard time, Saturday, July 11(7/11), while supplies last.
"Since 2002, we've been celebrating 7-Eleven's birthday with free Slurpee drinks on July 11," Gordon said. "And every year, the party gets bigger. Last year, our Slurpee party was 8 million strong. We expect it could be even bigger this year. Even without the millions of free birthday Slurpee drinks given away, July is the biggest month of the year in terms of Slurpee sales. What better drink for the hottest month of the year."
The iconic Slurpee drink turns 49 this year. 7-Eleven introduced the frozen carbonated beverage in 1966, and became an immediate hit. Slurpee drinks enjoy worldwide popularity, with more than 7 billion Slurpee drinks slurped during its colorful history, almost enough for everyone on earth to enjoy one.
In 2015, 7-Eleven Day offers Slurpee-loving customers a chance to try new or featured flavors for free, like this summer's new SOUR PATCH Watermelon flavored Slurpee drink. Introduced July 1, SOUR PATCH Watermelon is the first Slurpee flavor based on the popular sour and sweet SOUR PATCH KIDS Soft & Chewy Candy and available exclusively all summer at participating stores.
7-Eleven, the first convenience store, began its run in 1927 when a Southland Ice Company employee began selling bread, milk and eggs on an ice dock in a Dallas suburb. Since that inauspicious start, "convenience" has become a big business. The small ice company has grown into a major international retailing chain with over 10,000 7-Eleven stores in North America and more than 56,000 stores worldwide.
7-Eleven will also hold a promotion from July 12 to 18 dubbed 7Rewards Week. During 7Rewards week, 7Rewards members will receive a free 7-Select® food or drink valued under $2 with any 7-Eleven cup purchase (Slurpee, Big Gulp®, Coffee and Iced Coffee Chillers). To receive the free 7Rewards Week offers, customers must have 7-Eleven's free mobile app (available via the App Store or Google Play).
The free 7-Select offers will automatically appear as a coupon in the "Scan and Save" section of the app. The free 7-Select products are available at participating stores, while supplies last and must be under $2., such as 7-Select-branded gummi candies, salty snacks, bakery items, cookies, ice cream and cold beverages.
"7-Eleven Day is a celebration, not only of our birthday, but more importantly, of our customers," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "By adding 7Rewards Week, we have a whole week to say thank-you for their business throughout the year.