Monday, November 23, 2015

Google Search Prompts Walmart To Start Cyber Monday On Sunday

Walmart Cyber Monday Ad

Walmart announced today that, for the first time ever, all of Walmart’s Cyber Monday savings will be available to customers starting Sunday evening, November 29, 2015 at 8 p.m. ET. 



Google Search Results For Walmart's "Cyber Monday" Prompt Sunday Start


Walmart noted that Google searches for the term “Cyber Monday” clearly surge on Monday, but there is also a significant spike on Sunday evening. And, historically, when Walmart released select Cyber Monday deals on Sunday evening, traffic increased significantly.

Walmart.com merchants closely watched customer search and demand trends in the months leading up to the holidays and significantly expanded the assortment for Cyber Monday in the most sought-after categories. According to the retail giant, searches for Star Wars, 4K TVs, drones, Beats by Dre headphones, Fitbit and 3D printers are all up more than 100% compared to the same time last year. Walmart.com has increased its assortment of these searched items and will offer triple the number of Star Wars toys, three times as many 4K TVs, 15 times more drones, and 350% more 3D printers and accessories compared to last year.

Walmart Breaks With Cyber Monday Tradition


Cyber Monday originated as consumers waited to get back to work after Black Friday to continue their holiday shopping online where they had a high-speed connection. As faster Internet spread to more homes and smartphones, consumers began staying awake past midnight Sunday to access the best specials as they came online. 

Walmart’s earlier start time breaks with what it calls that “tired” tradition and reflects a commitment to make shopping easier for customers without asking them to stay up into the wee hours or checking online every few minutes on Monday.

“It can be exhausting for working parents and millennials to stay up past midnight to shop online, only to wake up early the next day to get ready for work,” said Fernando Madeira, President and CEO, Walmart.com. “By starting ‘Cyber Monday’ hours earlier on Sunday evening and quadrupling the number of Cyber Monday specials, we’re making it easier for customers to get ahead of the busiest online shopping day of the year and save on the best gifts.”

Cyber Week Sales


On the heels of Black Friday, Walmart begins its 2015 Cyber Week on Saturday, Nov. 28 with key items available for free in-store pick up. The savings continue with Walmart’s biggest Cyber Monday ever beginning at 8 p.m. ET on Sunday, Nov. 29, with deals on thousands of items which include:


LG 65'' 4K Ultra HDTV – $799 ($500 savings) + free shipping

Microsoft Surface Pro 3 – $599 ($200 savings) + free shipping

Air Hogs Star Wars Remote Control X-34 Landspeeder – $19 ($15 savings) + free shipping to store

14-ft. Trampoline with Enclosure – $189 (nearly $80 savings) + free shipping

Porter Cable 3-Tool Combo Kit – $79 (Special Buy) + free shipping

Air Hogs Video Drone – $75 ($34 savings) + free shipping

Deeper Inventory and the Best Deals on Items Customers Want Most


Walmart Free Shipping For Black Friday and Cyber Monday


Last year, nearly 90% of the orders placed on Walmart.com between Thanksgiving Day and Cyber Monday shipped for free. Millions of items ship for free to Walmart stores across the country, and Walmart offers free shipping to home on orders of $50 or more.


More Cyber Monday 2015