Walmart announced plans to launch holiday shopping deals and sales during the entire months of November and December in 2016. Like many other retailers, Walmart is not waiting until Black Friday to offer substantial holiday discounts this year.
To kick off the season, the retail giant has launched thousands of new rollbacks combined with tens of thousands of items available at low prices every day. For example, Walmart will offer a new Roku 32-inch HDTV for $125 in November and December, which is the same price as the retailer’s Black Friday offer last year.
“I can’t remember another year when I’ve been this excited about the merchandise we are offering customers,” said Steve Bratspies, chief merchandising officer, Walmart U.S. “It’s not just about one category or one item. Our whole store is going to be stocked with new, exciting items from hot toys to new electronics available at the best prices. We will win the season on price, from the first weekend in November to Black Friday and Cyber Monday and through those final weeks in December.”
From an exclusive Disney Princess Carriage and a 3D Virtual Reality Drone to ugly Christmas sweaters, Walmart is stocking its shelves with the items it believes customers will be looking for this holiday season.
Walmart To Reduce Line Wait Times With Pickup Service, Holiday Helpers
For the first time, Walmart is deploying an army of 'Holiday Helpers' to better serve customers in the checkout line. The retailer has also dramatically increased the amount of products available through its Pickup service, launched thousands of rollbacks along with other great prices available every day, and will add millions of items to Walmart.com in the coming months.
“We are listening to our customers and looking for ways to simplify their busy lives,” said Judith McKenna, chief operating officer, Walmart U.S. “Whether our customers are checking items off their grocery lists or their kids’ holiday lists, we want to make their shopping experiences easy and fun. This includes having clean, fast and friendly stores, an easier check out experience and enabling customers to shop seamlessly through services like Pickup.”
Walmart Expands Online Holiday Shopping Inventory
Walmart has substantially grown its online assortment from roughly 8 million at the start of this year to 20 million today with millions of additional items scheduled to be added in the coming months. The retailer is also making its broader assortment easier to shop. Starting Nov. 1, Walmart.com will feature a top 20 list of items to help customers discover exclusive offerings, great prices and products they wouldn’t expect to find at Walmart.