Walmart announced late Sunday night that it will begin offering Cyber Monday deals on Black Friday, signaling a continuing trend in the retail industry strategy of not waiting until big holiday shopping day events to attract shoppers with deals in order to obtain a competitive edge both online and at brick-and-mortar stores. According to a National Retail Federation survey, 51% of shoppers would spend an extra $25 over their planned holiday budget if motivated by a really good sale or promotion.
Walmart Black Friday Deals Start Online Thanksgiving morning
As Walmart's 'Cyber Week' deals are moved up to Black Friday, Walmart's Black Friday deals are likewise moved up, becoming available online on Thanksgiving morning.
Customers who want to shop early can do so starting with Black Friday deals on Walmart.com at 12:01 a.m. EST Thanksgiving morning, continuing when stores open at 6 p.m. local time Thanksgiving Day, and then throughout Cyber Week beginning Friday at 12:01 a.m. EST.
“By tripling our online product assortment, we’re able to offer a lot more new brands and choices to customers all season long,” said Steve Breen, senior vice president of merchandising for Walmart.com. “And, three out of four customers tell us they want to shop cyber deals earlier, so after our Black Friday event in stores Thursday night, customers can continue to save as we kick off Cyber Week on Friday. No matter how or when you shop Walmart – in stores, online or through our app – you’re going to save on everything you want throughout the season.”