Kid Rock, Kelly Clarkson, To Sing NFL National Anthems
Pepsi and the National Football League (NFL) today announced the launch
of the Pepsi NFL Anthems program, a national campaign that will feature
some of today's most talented musical artists, iconic NFL teams, and
exciting players.
The program will bring to life four originally created
anthems by Kid Rock, Kelly Clarkson, Ice Cube and Travie McCoy, as well as a remixed version of Wiz Khalifa's
'Black and Yellow,' an anthem that swept the nation last season. The
anthems were inspired by the artists' passion for their cities and
hometown NFL teams.
Clarkson, global superstar and two-time Grammy Award winner, today released her Dallas-themed
anthem 'Get Up (A Cowboys Anthem).' "Everyone knows that I am a huge
Cowboys fan, and having the chance to be a part of the Pepsi NFL Anthems
program and create a custom song for the team and city of Dallas overall was an honor," she said. The remaining songs will be debuted weekly and available for free download at www.PepsiAnthems.com until 2/28/13.
Travie McCoy's New York Giants anthem,
titled 'All In,' will be exclusively available at retail stores,
including Wal-Mart, on specially marked 24-packs of Pepsi, Diet Pepsi
and Pepsi MAX. McCoy's song can be downloaded as of today using the
in-pack redemption code until September 3, after which it will be available for free download on PepsiAnthems.com. From August 13 – September 24, fans can also visit the site for a chance to win a trip to the 2013 Super Bowl - no purchase necessary.
The additional custom team anthems include:
- Oakland Raiders & Ice Cube – critically acclaimed actor, director and producer; 6 Solid Platinum Albums released
- Detroit Lions & Kid Rock – 5x Grammy Award nominee; over 23 million albums sold
Aside from the song releases, the Pepsi NFL Anthems program will be
supported through national POS displays and in-market POS featuring
current NFL players and in-stadium activations. Players teaming up on
the program include: DeMarco Murray - Dallas Cowboys; Matthew Stafford - Detroit Lions; Darren McFadden – Oakland Raiders; Victor Cruz – New York Giants and LaMarr Woodley of the Pittsburgh Steelers.
"The synergy of music and sports has never been more prevalent, and
the effect that music has on sports culture is never more present than
in the NFL," said Todd Kaplan, Director,
Pepsi Sports Marketing. "The Pepsi NFL Anthems program will help bring
the NFL's passionate fan base closer to their teams through an authentic
musical experience – whether it's listening to the anthem on your way
to the game, or hearing it blast throughout the stadium after a big
play."
The program is an extension of Pepsi's "Live for Now" campaign, which
looks to capture the excitement of the moment and deliver experiences
and content that is current in pop culture. The announcement comes on
the heels of additional partnerships between PepsiCo and the NFL,
including a four-year agreement to become the sponsor of the Super Bowl
Halftime Show and a multi-year deal to become the official soft drink of
the Pittsburgh Steelers.
"Music and football are inextricably linked and Pepsi has
consistently worked with us to integrate music into our fans' experience
in unique and exciting ways," said Keith Turner,
NFL's senior vice president, Sponsorship & Media Sales. "The Pepsi
NFL Anthems program is a testament to that tradition, and we are pleased
to be working together on this groundbreaking campaign."
SOURCE and IMAGE CREDIT: Pepsi
