Walmart Launches First Ultra Premium Dog Food Brand, Pure Balance
Dog owners now have another way to save money at Walmart, so their
companions can live better. Available exclusively in more than 2,900
Walmart stores, Pure Balance is the retailer's first ultra premium dry
dog food which includes no soy, wheat or corn additives, no artificial
colors, no preservatives and no chicken by-products.
Pure Balance's first and primary ingredient is either real lamb meat
or poultry, and contains a blend of omega 6 and 3 fatty acids good for a
healthy coat and skin. Additionally, the product supports vision
health, as well as heart health and immunity.
"Walmart customers, including me, consider our dogs family members so
when it comes to their food we want the very best for them," said Jody Pinson,
vice president of pets at Walmart. "Our customers told us they wanted
to be able to feed their dogs a dry food made with pure ingredients
without having to make a special trip to the pet store. We listened and
are excited to offer Pure Balance, an ultra premium dog food, at a price
our customers can afford."
Walmart's new Pure Balance brand dog food offers key benefits found
in top pet specialty brands, and is already gaining notice from
veterinarians who understand the benefits of a high-quality dry food.
"As a veterinarian, I am repeatedly asked to recommend diets for
peoples' pets, and I see a lot of benefits in switching to Pure
Balance," said Dr. Chip Lang, a veterinarian at the Cochranton Veterinary Hospital in Pennsylvania.
"Pure Balance is formulated to contain a simple and well-balanced base
of quality nutrients, while avoiding unnecessary additives. The
combination of these benefits means that the diet could be recommended
for healthy animals and pets with skin, intestinal or other allergies."